上海海真国际贸易有限公司成立于2015年，公司注册资本1.58亿元人民币，注册地为上海自由贸易试验区，办公地址在上海市杨浦区国定路333号三号湾广场3号楼10层。公司主营货物及技术的进出口贸易、实业投资、投资管理、资产管理、供应链管理等业务。
鉴于美发及相关产业广阔的市场空间，公司目前是国内首家美发行业和发饰品行业的专业供应链管理公司。公司致力于以专业的发饰品供应链管理能力，为美发行业提供产品解决方案；公司致力于推动发饰品产品和美发服务相结合，以增加美发行业附加值；公司致力于推动国际国内美业相关产品和技术的交流，为全球消费者创造更加美丽和健康的生活。
“开放、创新、服务”是海真国际一贯坚持的核心理念。
公司坚持以开放的供应链管理平台思维，打破传统制造业的壁垒，在制造企业间共享原材料和关键技术，以实现行业优势资源的整合，打造行业优质高效的产品平台。
创新是企业发展的原动力，海真国际积极利用全球美业研发资源，与相关院校及科研机构展开密切合作，寻求行业关键技术的革新和突破；公司全力推动互联网技术在行业内的应用，帮助美业实现互联网+的创新商业模式；公司积极推广智能制造先进技术在行业内的应用，引领行业进入工业4.0时代。
海真国际始终把“服务”的核心理念贯穿到公司经营的各个环节，“服务美业，服务消费者，服务员工，服务社会”是公司一贯的历史使命。公司以先进的供应链管理为美业提供“保质、保时、保量”的产品解决方案；以卓越的产品和服务为消费者打造美丽和健康的生活；以广阔的事业发展空间以及“以人为本”的管理思想，为员工打造发展自我、成就自我的平台；以高度的社会责任感，重视企业发展的社会效益，为社会贡献和谐和进步。
“天行健，君子以自强不息；地势坤，君子以厚德载物”，海真国际全体员工会依托中国上海自由贸易试验区创新的贸易和金融政策，立足国内，放眼全球，持之以恒，不懈努力，以开放的思维，创新的方法，实现“服务美业，服务消费者，服务员工，服务社会”的历史使命。
Shanghai HIG International Trading Co., Ltd. was established in China (Shanghai) Pilot Free Trade Zone in 2015, with a registered capital of 158 million RMB.
Foreseeing the vast market potential of hair and beauty industry, HIG entered at an early stage and now has become the first player in China who provides professional supply chain management service in the industry. HIG specializes in offering product solutions to the industry with its exceptional skills in supply chain management, endeavors to combine salon services with hair products and accessories to create value added to the hair industry, and moreover, spares no effort in facilitating the hair-and-beauty-related products and technologies exchange between China and foreign countries, in order to create a more beautiful and healthier life for its consumers around the world.
“Openness, Innovation, Service” are HIG’s insistent core values.
Openness- HIG persists in the idea of an open platform for supply chain management so as to break the barrier within the traditional manufacturing industry. Hence raw materials and key technologies can be shared among different firms. The advantageous resources of the whole industry are believed to be integrated to form a high-quality and efficient product platform.
Innovation- the motive power of the corporate development. HIG is actively seeking for revolutions and breakthroughs on key technologies in the industry by taking full advantages of global R&D resources, as well as by collaborating closely with research institutions. Besides, HIG is making every effort to promote the adoption of Internet technology in this industry for a future realization of an innovative business model called “Internet + hair & beauty” . Additionally, HIG actively promotes the application of the advanced technologies of intelligence manufacturing in the industry, with an ultimate goal to lead the whole industry to transfer to the era of Industry 4.0.
Service- a third core value of HIG, has been applied in every stage of operation and management. Serving the industry, serving the consumers, serving the staff and the society have been HIG’s missions since establishment. To the industry, HIG offers “quality, time and quantity guaranteed” product solutions with proficiencies in supply chain management. To consumers, HIG offers a healthier and more beautiful life with best products and services. To its staff, HIG offers opportunities for them to make progress and achieve accomplishment with its “people-oriented” management thought. As a company with strong sense of social responsibility, HIG values the social effects brought by the company’s own development as well as its contribution to the social progress.
As a Chinese motto says, “As heaven maintains vigor through movements, a gentleman should constantly strive for self-perfection. As earth's condition is receptive devotion, a gentleman should hold the outer world with broad mind. ” Taking advantage of preferential trade and financial policies applied in the China (Shanghai) Pilot Free Trade Zone, HIG will make relentless and persevere efforts, with an open mind and innovative tactics, to eventually accomplish its mission of “serving industry, serving consumers, serving staff”.
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